Global Guardians
The Client
Global Guardians is the UK’s leading guardianship company.
They secure empty properties by placing working professionals from local communities into vacant properties. A guardian protects the building 24/7 and brings back the community to life.
The Challenge
Global Guardians commissioned a range of new videos to promote the business. Some videos were aimed at property owners, while others were for potential guardians. They also wanted videos that introduced the whole business.
The Solution
I developed the video concepts and wrote all the scripts. The client provided messaging ideas and examples of videos they liked. I then took all this information to create scripts, which would effectively engage with the target audiences. I also matched the friendly and professional tone of the brand, ensuring it sounded less corporate and more human.
The Results
The client was happy with my scripts, which resulted in them expanding the project. Global Guardians now has a full set of videos that promote the business, across their different audiences. These videos can be shared online and used in presentations.